Creative Designing & Branding

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.
But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that takes your business to the next level?

i) Logo

A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Logos have become an integral part of companies' brand identities. A widely and instantly recognized logo is a valuable intangible asset for a corporation and is thus trademarked for intellectual property protection in the majority of situations.

ii) Business cards

A good business card should convey the overall image of your business, which isn't always easy, considering the card measures just 2 inches by 3 inches. So how can you possibly get a message across in such a small amount of space? Don't expect your business card to be able tell your company's entire story. What you should expect it to do is present a professional image people will remember.

iii) Digital Flyers

A business flyer is simply a poster or single sheet that is posted to bring attention to a business promotion, product, service, or event. The message is simple and eye-catching. A typical flyer is printed en masse on 8.5” x 11” paper. Depending on where you decide to print your flyers, using them in your marketing plan could be greatly cost-effective.

iv) Social Media Banners

Social cover banners are the images you see at the top of your Facebook, Twitter, and LinkedIn pages. Their aim is to catch the attention of your users with a beautiful image and design and supply you with additional branding space for your business. Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The horizontal type of banner advertisement is called a leaderboard, while the vertical banners are called a skyscraper and are positioned on a web page's sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising.
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